The Way It Fits (tWIF) is recruiting for the position of Campaign and Marketing Manager in Lagos. See job responsibilities, salary, requirements, and how to apply.
About the Company
tWIF (The Way It Fits) is a premium fashion brand specializing in bespoke and ready-to-wear clothing designed to be stylish, sustainable, and affordable. The brand produces shirts, suits, native attires, pants, and branded corporate clothing while offering after-sales support and custom fitting services.
Job Title: Campaign & Marketing Manager
Location: Lagos (Onsite)
Employment Type: Full-Time
Key Responsibilities
Develop and execute marketing campaigns for:
Store openings and brand events
Seasonal promotions (Black Friday, festive, etc.)
New product and collection launches
Create data-driven marketing strategies to drive store visits and online conversions.
Manage social media content calendars, campaign timelines, and paid ads.
Coordinate influencer partnerships, brand collaborations, and PR activities.
Track and analyze campaign results and provide performance insights.
Work closely with the Creative Director to maintain brand identity and tone.
See Also: Nonsman Global Systems Recruitment 2025 – Videographer & Graphic Design Assistant
Oversee photoshoots, creative content, newsletters, ads, and promotional materials.
Ensure consistent messaging across both digital and physical customer touchpoints.
Requirements
- Minimum of 2 years experience in fashion, retail, or lifestyle brand marketing.
- Strong understanding of brand positioning, digital strategy, and campaign execution.
- Proficiency in social media marketing and Meta Ads.
- Strong content planning and visual storytelling skills.
- Creative, detail-oriented, self-driven, and able to meet deadlines.
Preferred Skills
- Prior marketing experience in a fashion or lifestyle brand.
- Strong aesthetic judgment and creativity.
- Resides close to Ikeja, Lagos (added advantage).
How to Apply
Qualified and interested candidates should send their CV to:
hr.twifclothing@gmail.com
Use the job title as the subject of the email.
Salary Range: ₦200,000 – ₦300,000 Monthly
